Consumer Products and Retail

Constant disruption continues to test the Consumer Products & Retail industry – presenting new opportunities while challenging norms – faster than many companies can keep pace.

Despite the uncertainty, consumer goods enterprises need to work hard to stay relevant to their customers’ evolving wants and needs, protect their brand, refine their offerings, and safeguard their supply chains. In this new era of digital-based competition and customer control, the ‘loyalty era’ of marketing is waning as people are increasingly buying because of a brand’s relevance to their needs in the moment. Businesses must anticipate changes in consumer behaviours and harness the power of real-time data-driven insights to guide and accelerate decision making.

Meanwhile, retailers must look to the future for ways to embed resilience, capitalise on consumer trends and integrate different business models. Retailers need more than a good deal to make a sale and keep loyal customers coming back. A winning position requires superior digital transformation strategy, attractive merchandising, efficient operations, targeted marketing, a robust organisation, and reliable technology.

The Consumer Products and Retail industry has reached an inflection point where those who delay transformation may not exist tomorrow. Pairview brings winning strategies that help businesses to manage change, simplify the complex, stay customer focused and operate at a lower cost with greater agility.