Social Media Sentiment Analysis

Drilling-down into the voice of the customer via social media APIs, Social Media Sentiment Analysis

What we do

Social Media streams (live) data are rich in consumer intent and sentiment. Sentiment analysis can help organizations gain a deeper insight into how their customers think and feel. We apply analytics and machine learning to the Social Media “FireHose” and help clients drill down into hyper-emotional engagement (anger, anticipation, disgust, fear, joy, sadness, surprise, trust, etc.) beyond simple negative/positive KPIs.

Using natural language processing technology to analyze the attitudes and emotions behind the words people use, our Social Media Sentiment Analysis enables firms to more quickly gauge customer opinions and feelings about their brand, product, or campaign. You can use it to measure and track brand intelligence, identify customers needing attention, assess the impact of your online marketing campaigns, and more all through the power of Social Media Sentiment Analysis.

How it works

We work with each client and define key tracking criteria (KTCs) – Categories, Concepts, Emotions, Entities, Keywords, and Sentiment. We create a Solution Design around end-user requirements to interrogate and display KTCs relevant to your business. Our flagship solution is full-stack, combining under-the-hood KTC analysis based on the latest social media feeds with a front-end dashboard displaying KTCs in real-time.

By enabling organizations to automatically and efficiently take the pulse of the social web, our Social Media Sentiment Analysis can be used to inform:
– Customer service. Sort your mentions on social channels by sentiment to prioritize frustrated or unhappy customers. Respond in a timely manner to provide support and boost customer satisfaction.
– Online reputation management. Measure and monitor brand perception 24/7 to continuously track brand intelligence, detect trends that may suggest a problem or issue, and assess the impact of a crisis.
– Campaign and content optimization. Evaluate the effectiveness of your digital marketing campaigns and messaging on social channels and figure out what type of content users resonate with.
– Identifying the right communication channel. Our solution can quickly compare and contrast ROI from different channels – Twitter vs. Facebook, mobile vs. computer.
– Product improvements. We can help your business tell what customers liked/loved or didn’t like, and whether complaints are related to the product development lifecycle.
– Competitor analysis. Compare your brand’s health and campaign performance on social channels to those of your competitors and identify areas in need of improvement using competitor benchmarking.

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End-to-end advanced analytics strategy for their new Fibre Broadband proposition. Route-to-market strategy for a major TELCO- Fiber Broadband proposition

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Business Services
  
Consumer Products and Retail
  
Energy and Utilities
  
Financial Services and Insurance
  
Government and Public Sector
  
Healthcare
  
Hospitality and Leisure
  
Manufacturing and Automotive
  
Telecommunications
  
Transport and Logistics

Social Media Sentiment Analysis

We work with each client and define key tracking criteria (KTCs) – Categories, Concepts, Emotions, Entities, Keywords, and Sentiment. We create a Solution Design around end-user requirements to interrogate and display KTCs relevant to your business. Our flagship solution is full-stack, combining under-the-hood KTC analysis based on the latest social media feeds with a front-end dashboard displaying KTCs in real-time.

By enabling organizations to automatically and efficiently take the pulse of the social web, our Social Media Sentiment Analysis can be used to inform:
– Customer service. Sort your mentions on social channels by sentiment to prioritize frustrated or unhappy customers. Respond in a timely manner to provide support and boost customer satisfaction.
– Online reputation management. Measure and monitor brand perception 24/7 to continuously track brand intelligence, detect trends that may suggest a problem or issue, and assess the impact of a crisis.
– Campaign and content optimization. Evaluate the effectiveness of your digital marketing campaigns and messaging on social channels and figure out what type of content users resonate with.
– Identifying the right communication channel. Our solution can quickly compare and contrast ROI from different channels – Twitter vs. Facebook, mobile vs. computer.
– Product improvements. We can help your business tell what customers liked/loved or didn’t like, and whether complaints are related to the product development lifecycle.
– Competitor analysis. Compare your brand’s health and campaign performance on social channels to those of your competitors and identify areas in need of improvement using competitor benchmarking.

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